Internal Tools

GBP Optimization Fulfillment

Site Kicker GBP JSON Fulfillment Workspace v1.1

Google Business Profile Optimization

Site Kicker Fulfillment Workspace v1.1

JSON-powered printable worksheet

Estimated completion time: 60–90 minutes

Paste JSON Output

Paste the JSON output from ChatGPT below, then click Process JSON.

Important: Ask ChatGPT to return only valid JSON. No markdown fences, no explanation, no extra text before or after the JSON.

Expected JSON Format

{ "schemaVersion": "1.1", "businessName": "", "businessType": "", "website": "", "businessDescription": "", "primaryCategory": "", "secondaryCategories": [], "services": [], "attributes": [], "photoRecommendations": [], "clientHomework": [], "completionNotes": "" }

Project Summary

Business Name

Business Type

Website

Business Description

Schema Version:

Project Status

Step 1 — Verify Manager Access

Estimated Time: 2–5 minutes

Goal

Confirm Site Kicker can edit the client's Google Business Profile before beginning work.

Instructions

  1. Sign into the Site Kicker Google account used for GBP management.
  2. Search Google for the client's business name.
  3. Confirm the Google Business Profile management panel appears.
  4. Click Edit profile.
  5. Confirm editable sections are available.
  6. If you cannot edit the profile, stop and contact the client for Manager access.

Checklist

Notes

Step 2 — Review Existing Profile

Estimated Time: 5–10 minutes

Goal

Review the current profile before making changes so you know what already exists.

Instructions

  1. Open the client's Google Business Profile.
  2. Review business name, phone number, website, hours, and service areas.
  3. Review current categories, services, description, attributes, and photos.
  4. Do not change business name, address, phone, or website unless confirmed wrong.

Checklist

Notes

Step 3 — Optimize Categories

Estimated Time: 5–10 minutes

Goal

Review category recommendations and update the profile only when the recommendation is accurate and improves the current setup.

Site Kicker Recommendation

Primary Category:
Secondary Categories:
Employee Judgment Required: Compare the Site Kicker recommendation to the live profile. If the current category is already more accurate, leave it unchanged. Do not blindly apply AI recommendations.

Instructions

  1. Click Edit profile.
  2. Open the business category section.
  3. Compare the current primary category to the recommended primary category.
  4. Update the primary category only if the recommendation is accurate, policy-safe, and clearly better.
  5. Add relevant secondary categories only if they represent real services the business provides.
  6. Do not add unrelated categories or categories based only on desired leads.
  7. Save approved changes.

Checklist

Notes

Step 4 — Optimize Services

Estimated Time: 10–15 minutes

Goal

Review service recommendations and add or adjust services only when they are accurate and supported by the client's intake.

Site Kicker Recommendation

Employee Judgment Required: The AI may suggest common services for the industry. Only add services the client actually offers or clearly confirmed in the intake.

Instructions

  1. Open the Services section.
  2. Compare existing services to recommended services.
  3. Add missing services only if the business actually offers them.
  4. Rename unclear services only if the recommendation is more accurate.
  5. Do not add unsupported services.
  6. Save approved changes.

Checklist

Notes

Step 5 — Update Business Description

Estimated Time: 5 minutes

Goal

Review the optimized description and paste it into the profile only after confirming it is accurate.

Ready-to-Paste Description

Employee Judgment Required: Confirm the description does not exaggerate experience, credentials, warranties, ownership, licensing, insurance, or services. Edit before pasting if needed.

Instructions

  1. Open Edit profile.
  2. Find the business description section.
  3. Review the recommended description for accuracy and readability.
  4. Confirm it avoids keyword stuffing and unsupported claims.
  5. Paste the approved description into the profile.
  6. Save changes.

Checklist

Notes

Step 6 — Review Attributes

Estimated Time: 5–10 minutes

Goal

Enable applicable profile attributes only when they are accurate and supported by the intake.

Site Kicker Recommendation

Employee Judgment Required: Do not enable ownership, licensing, insurance, emergency service, financing, appointment, or estimate attributes unless they are explicitly confirmed.

Instructions

  1. Open the attributes or more details section.
  2. Review the recommended attributes.
  3. Enable only attributes clearly supported by intake information.
  4. If an attribute cannot be confirmed, leave it unchanged.
  5. Save approved changes.

Checklist

Notes

Step 7 — Review Photos & Client Homework

Estimated Time: 5–10 minutes

Goal

Upload provided photos if available and document what the client should add later.

Recommended Photos

Client Homework

Employee Judgment Required: Upload only real client-provided photos. Do not use stock photography or images from another business.

Instructions

  1. Review current profile photos.
  2. Upload logo, cover image, or project photos only if the client provided them.
  3. Do not use stock photography.
  4. Use client homework to document photos and follow-up items to complete later.

Checklist

Notes

Step 8 — Final Quality Assurance

Estimated Time: 5–10 minutes

Goal

Confirm the profile was optimized correctly before closing the project.

Checklist

Notes

Step 9 — Completion Notes for GHL

Estimated Time: 3–5 minutes

Site Kicker Completion Notes

Instructions

  1. Copy or summarize completion notes into the client's GHL record.
  2. Note any client homework or missing information.
  3. Note any AI recommendations you intentionally did not use.
  4. Mark the project complete in the appropriate pipeline or workflow.

Checklist

Employee / Date / Time